Why Content Marketing
The world of marketing has changed along with the platforms we use. But most importantly the tools we use to measure your success has changed. Let's explain.
Content marketing is both the present and future of effective marketing to your audience.
Content + Marketing =
- Increased leads
- Increased sales
- Brand advocates
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action."
of B2Cs are committed to content marketing on some level.
say they have successfully used content to build loyalty with their existing customers.
of the most successful B2C content marketers say audiences view their company as a trusted resource.
of marketers foresee their content marketing budgets increasing in the immediate future.
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