Content Strategy

Start at the beginning.

Let's put
a plan together

A clear and concise strategy is important as it will highlight possible opportunities and how to act on these. Your content strategy becomes your blueprint for the road ahead. Without a strategy, you won't be able to determine if you have been successful in your efforts. 

This document will include:

  • Analysis of your current situation
  • Competitive analysis
  • Identifying your target audience
  • Core messages
  • SWOT Analysis
  • Online communication goals
  • KPI's to be achieved per platform used
  • Good governance
  • And the way forward!