Content Strategy

Start at the beginning.

Let's start
putting a plan together

A strategy is important as it will highlight possible opportunities and allow to act on these. Your content strategy becomes your blue print for the road ahead. Without a strategy you will not be able to determine if you you are successful in your efforts.

This document will include:

  • Analysis of your current situation
  • Competitive analysis
  • Target audience
  • Core messages
  • SWOT analysis
  • Online communication goals
  • KPI's to be achieved per platform that will be used.
  • Governance
  • The way forward